I wrote about this earlier, but I thought I’d flesh out the musing.
I think Microsoft might be facing some serious trouble.
1. There’s been a significant growth in consumer interest in purchasing computer systems (*), and the impending rollout of Windows Vista is leaving consumers with a lot of unpleasant questions.
(a) What computer system will run Vista? It’s not simple to decipher the meaning of the “Windows Vista Capable” and “Windows Vista Premium Ready” badges. And have you tried getting competent technical assistance at a computer retail outlet lately? Even once you’ve deciphered the meaning of these compatibility assurances, there’s the fundamental question of trust. Do you trust that Microsoft won’t or hasn’t make a technical mistake that affects compatibility? Do you trust that computer manufacturers or Microsoft will fully and quickly make good on their promise of compatibility if/when problems emerge when Windows in released? (Here’s what my past computer experience leads me to predict: when the inevitable compatibility issues come up, Microsoft and hardware manufacturers will bicker about who is to blame for the problems, while consumer are left waiting without a fix.)
(b) Do you even want Vista in the first place? Can you articulate how Vista will improve your, or anyone’s, daily computer use? Given’s Microsoft’s past track record and the pre-release reports on Vista, how confident are you that Vista will be a stable and secure operating system? Vista is making DRM (digital rights management) a core focus in the OS — but is restricting user access and freedom with media what you want prioritized in your computer?
2. There is now a credible, mainstream-friendly alternative. Apple’s current operating system works well, with a better track record of stability and security (the “basic human needs” of an OS). Their shift to Intel-based chips means that Microsoft Windows emulation is now simple and attractive: Windows emulation, even while running simultaneously with MacOS, is very close to the same speed as if you were just running Windows on a comparable Windows only/native/non-Mac system. And there’s less reason than ever to need emulation, since most business and personal apps have versions for the Mac.
The confluence of Microsoft’s enormous stumble and Apple’s giant strides forward is what led me to switch from Windows to Mac earlier this year. At the time, I figured it was a narrow window of opportunity for the Mac. But Microsoft’s delay in rolling out Vista, the lackluster appeal of Vista, and the growing momentum of Mac’s success, is making that window of opportunity for Apple wider and wider. It’s not as if Microsoft is in any impending doom of loosing it’s outlandishly dominant position in the marketplace, but I do think it spells some serious trouble for the company.